Dear Shoe addict: care to become a member of a Shoe Library with access to the absolute best Brands and Styles of Shoes!! PS: No buying mandatory.

Women love shoes and it’s no secret, the flaw usually shows up early and only grows stronger with time.

But as the addiction grows there comes the burden of guilt.

You try to stop yourself but the withdrawal symptoms are harsh, and you return to the addiction, enslaved by it, the joy marred by the voice at the back of your head.

There are those bitter-sweet moments when you splurge on something beautiful and expensive; and you feel the fleeting joy of victory (I got the absolute exact style I wanted in the very color I had hoped, I got my size, What extraordinary taste I have!) only to be immediately drowned in remorse. Maybe you hide your new buys and sneak them into your home, or give the mail-man a friend's address for delivery...that’s how it works, the addict yo-yos between ecstasy and anticipation one minute, and guilt and regret the next.

The sad part is shoe addicts are not “insecure shopaholics” they don’t need to buy for the sake of buying, it’s just that they are incurable beauty lovers and romantics, no- really!
To them every pair of shoes that they happen to fall in love with, are a work of art with the magical ability to lift you to a higher plane, quite literally sometimes.

It’s the joy of being in the proximity of such beauty, the feeling of being fully alive, the confidence that Fate will bend to your wishes, that matters…It’s the experience.
We understand. Totally.

But thank god- she must be a shoe lover too- you have options, or rather you will soon, just as soon as Beluxed sets up an online Shoe Library!

You won’t have to give up your love for shoes, and you won’t have to wait and invest in gold and stocks to get richer, with immediate effect you can start wearing all the best shoes from all the greatest shoe designers under the sun (think Choo, Louboutin, Blahnik, Paciotti, Zanotti, Skovgaard and every great shoe designer's name you can possibly conjure up), no matter where in the country you are , and  you don’t have to feel guilty, ever again!

Sounds too good, to be true?
Well, you had better believe it, because it's true! It's just a matter of time before we bring this service to you...

Beluxed Fashion will soon be bringing an online fashion rental service, where you will have a fabulous shoe library that would house have all the best shoes that you can ever hope to lay your toes on.

You can borrow, wear (gently, of course) and return them for a tiny fraction of their cost.
So you own less, yet wear more, feel less like a heartless shopaholic freak, and feel more satisfied!

How can you not want that? Of course you do!
After all, what is life, if you can’t even wear the Choos of your dreams and enjoy them
completely guilt-free?! 

Page from the Diary of a Stylish Working Girl

Date: 21 April, 2012

Days since my last entry: Been busy as hell!!! Okay, 3 weeks 2 days… resolve to be more regular

I am so excited. It’s like a dream come true. No seriously, this is something I have been waiting to happen to me ever since I started working. Hasn’t even sunk in yet – pinch me!

So my dear Diary, it is true… I am going to Sydney, Australia and not just that - the company is flying me out for the global management meeting where I – me – yes lil ‘ol me is going to get recognized for my contribution to business and excellence at work (Global Marketing Manager, 2011, APAC). It gets better. The party post the fancy conference is at the even fancier Sydney Opera House. Dreamy…

So, I am thinking that Anand and I make this like an extended holiday plan – well-deserved, no? He can join me on the day of the party and then we can stay on for a few more days and enjoy the sights and wonders of Sydney. It will be a real break after sooooo loooong. Won’t be too expensive either – I mean May in Australia is like off-season right? Anyway, this plan is going through.

I have to admit I am a little nervous also. Will they ask me to make a speech? No. Doubtful. It’s usually quick; after all they have to get through 20 -30 people. (You should’ve seen the look on Amrita’s face when John announced that I am the ‘winner’ from the India team this year. hehehe) 

So, the real anxiety, dear Diary, is what the hell am I going to wear? I have to come up with 2 great, and I mean stunning, outfits… one for the award bit in the morning and then one that does justice to the Sydney Opera House. Then there are the shoes, bag, jewellery… I have just 2 weeks in hand. How am I going to do this? Gotta’ loose some weight also… Oh no please don’t make my dream turn into a nightmare.

Ok back to the outfits – I think for the morning bit I will wear the grey Zara Jacket and Skirt set. They fit me well and I doubt I can get a really nice looking formal outfit here unless I shell out like 10K or something. If I could get a nice scarf to style this outfit and really sexy handbag – Gucci, LV or a Bottega – it would be perfect. Everyone in our global offices carries stuff like this and I don’t want to look like some third-world-poor-cousin. Maybe I can check some online discount stores – but what if doesn’t reach me in time.

For the evening do – I think I’d look best in something red or coral – like a really glamorous gown – something like the one Emma Watson or Natalie Portman wore on the red carpet at the Oscar's this year. But all I have is that one Ralph Lauren black dress which is so over used. (So don’t want to wear black for this one… unless it’s an Alexander McQueen!!)

I wish I could just get these really swank outfits and accessories for just that day without spending so much on them – it’s really not practical to spend like 70-80,000 on stuff I can hardly use often and once I have worn that dress - I can probably wear it on one or two other occasions and then it’s seen by all! Or it becomes ‘last season’! HELP!

I wonder if there is a rental service for such stuff – had heard it exists but how to I get to one in India? I mean that would be way better than borrowing this stuff from Roshni or Anisa. I know they wouldn’t mind – but still I would feel better if I got what I really wanted and dressed to the nines without the guilt of spending on it. This would be a neat solution. I can get the handbag and a dress and maybe even a scarf. Let me go and search for that online rental service -  OMG what is Anand going to wear? He has nothing in his wardrobe for the Sydney Opera! Please let there be a good rental service for fashionable stuff… I need a Fairy Godmother, make that a Stylish Fairy Godmother!

About Beluxed Fashion

Conceptualised by 3 batch-mates in 2011, Beluxed Fashion is an online luxury fashion rental service that aims to bring an extended wardrobe to its members through leased access to the world’s most iconic luxury fashion brands.

Beluxed believes that luxury is not about ownership and flaunting expensive labels but about refinement and appreciating perfection in design and quality. Therefore, our philosophy is inclusive luxury for the practical fashionista.

Coming soon to India, Beluxed Fashion services will be available on a pan India basis through online subscription.

To stay updated and enter exciting contests please join our community on facebook/beluxedfashion

Disclaimer: Content belongs to beluxed and images are borrowed from the web. please raise your objection to beluxed.fashion@gmail.com and we address it.