Why Swapzaar wants you to shop, shop and then... shop some more!

It's September, fashion's favorite month, and we have made it pretty clear- we want you to shop.
(Correction: we need you to shop)
That is actually not as twisted as it sounds. We aren't making fun of you either.
Give us a minute to explain.

You are going to shop anyway, it's fall and all, you need to prepare your wardrobe for the next 3-4 months.
We get it, in fact no one gets it better than us.

So, instead of feeling guilty about your upcoming shopping spree, here is what you should do-

1. The coming weekend, go to your closet and take out 5 (or 10)  items that meet these simple criteria. (You're such a fashion person we don't think you'll have any problems) -
1. You haven't used it for 6 months for **WHATEVER** reason. Be ruthless.
2. These items can be tops, bottoms, shoes, bags, Sunglasses or fashion jewelry.
3. Must be Branded: Zara/Mango/H&M/GAP/Levi's/Aldo/ M&S/Forever New/Forever 21 and all premium/ designer brands are most welcome.
4. Must be gently used and in good condition. No tacky stuff please- you have class.
2. Now think of how much you bought each of them for and roughly when.
3. Think of the cash you would like in return for these. Refer to our pricing tips below.
4. Click some good pictures and create detailed listings on Swapzaar- it's really easy once you get started you can create 5 listings in under 20 minutes.
5. Now go shopping strategically so that you always have good stuff to sell and then you have cash to invest some more in your own wardrobe! Stuff that sells well:
1. The best brands for resale are Zara, Mango and H&M and premium brands.
   Go for quality over quantity.
2. The best stuff to sell is bags, outerwear, formal wear, watches and sunglasses.
   Shoes and garments sell too, but they really need to be in great condition.
3. The best styles are classic and in standard neutral colors.
4. Sometimes the rare pieces (part of some celebrity collaboration maybe?) that were such a hit that they sold out in the shop, can be sold for the same price you bought them for- maybe more!
6. Do you see the opportunity here? You buy the best stuff on sales or when they are brand new in the shop. (Because you have great style and you are gifted at finding incredible stuff during sales)
   Then you enjoy them a few times and then you #Zaar them on Swapzaar.com
7. Start doing this every single month and once your sales cycle starts ( It takes a month or two, be patient), trust us, you will easily have an extra 5-6K to shop every month.

Do you see how this isn't so bad?
Do you see how this could be the sign you have been waiting for- that something good will
come out of your world-class shopping skills?

It's all so Genius in fact, that we are surprised why you aren't doing this already!
It's what all Global  Luxury and Fashion lovers do now...and they're making a killing.

Swapzaar suggested pricing strategy, indicative only.

War of the Roses #2 a Fashion Comic Strip by Swapzaar

This is the second episode in the War of the Roses Comic series.
Ritu has struck magic, entirely by chance, what will she do with her 3 wishes?
We just hope she doesn't blow her big chance with her attitude...

And, what will Gurleen do next?
She isn't going to give up so easily, she's used to getting what she wants- and she wants Mike (at least she thinks she does)!

Swapzaar.com is India's first dedicated online marketplace for pre-owned fashion. So if you have fabulous gently used fashion items sitting unused in your wardrobe right now, register on swapzaar and list it there.

 We will help you find fashion lovers who will pay a good price and really value your pre-loved stuff. We already have brands like Coach, CK, Aldo, Mango, Guess, Zara, Forever New, Vero Moda, Accessorize and more being uploaded by our early members! 

Comic strip by swapzaar- war of the roses no1

War of the roses is a comic strip based on the archetypal rivalry between two very different type of young girls in college.Think Jenny Humphrey VS Blair, there is a bit of envy, friendship and rivalry involved.

Ultimately who wins in life depends on talent, determination and a pinch of luck.
We are going to chart the course of these two girls- Ritu and Gurleen, through their college years to see how they fare.

If swapzaar were betting on one of these girls, guess who it would be?

And, who would you bet on?


 Made using bitstrips.

War of roses no 1 comic strip by swapzaar from veena srinath


swapzaar.com is India's first dedicated online marketplace for pre-owned fashion.
So if you have fabulous gently used fashion items sitting unused in your wardrobe right now, register on swapzaar and list it there.
We will help you find fashion lovers who will pay a good price and really value your pre-loved stuff.
We already have brands like Coach, CK, Aldo, Mango, Guess, Zara, Forever Newm, Vero Moda, Accessorize and more being uploaded by our early members! 

Shopaholix Redemption- a comic strip by swapzaar

Here is a cool (hopefully) comic strip we created for swapzaar.com using bitstrips.com

Bitstrips is remarkably sophisticated for a free tool and you can use it to create various characters and
comic strips to tell your brand story. The best part is it's as easy (if not more easy) than powerpoint so
now you have yet another option to tell your story in a funny and engaging way without coming
up with vague excuses like "I am not a graphics person".

That was our very first attempt, so we hope you enjoyed it, we plan to come up with a shopahlix redemption
series, something that feels like a cross between SATC, The Devil  wears Prada and Confessions of a shopaholic...

We also plan a funny mini video series which will be more like a story evolution game", where we will ask for your ideas on how the story should evolve and then grow it along those lines.

How fun is storytelling?
BTW, here is a great article on the 7 basic types of stories...

Write in with your thoughts and let us know what sorts of stories you enjoy.
We like the David and Goliath theme ( as would most startup owners we presume ;-P )