Thursday 26 July 2012

Loafers

As much as we adore our heels, it's nice to let your feet relax every once in a while and our favorite kind of flats are loafers. Which pair is your favorite? 

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About Beluxed Fashion
Conceptualised by 3 batch-mates in 2011, Beluxed Fashion is an online luxury fashion rental service that aims to bring an extended wardrobe to its members through leased access to the world’s most iconic luxury fashion brands.
Beluxed believes that luxury is not about ownership and flaunting expensive labels but about refinement and appreciating perfection in design and quality. Therefore, our philosophy is inclusive luxury for the practical fashionista.
Coming soon to India, Beluxed Fashion services will be available on a pan India basis through online subscription.
To stay updated and enter exciting contests please join our community on facebook/beluxedfashion


Thursday 19 July 2012

Currently Coveting| MANGO

We'll say it - we're obsessed with Mango and the new collection is just as stunning as we hoped it would be. If you love Mango too, here is you opportunity win an AMAZING gift from there.

How?
Simple - Just take part in the BELXED STYLE CONTEST and you could win this stunning gold shopper from Mango. 


To know more about our contest follow this link >>
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About Beluxed Fashion
Conceptualised by 3 batch-mates in 2011, Beluxed Fashion is an online luxury fashion rental service that aims to bring an extended wardrobe to its members through leased access to the world’s most iconic luxury fashion brands.
Beluxed believes that luxury is not about ownership and flaunting expensive labels but about refinement and appreciating perfection in design and quality. Therefore, our philosophy is inclusive luxury for the practical fashionista.
Coming soon to India, Beluxed Fashion services will be available on a pan India basis through online subscription.
To stay updated and enter exciting contests please join our community on facebook/beluxedfashion

Wednesday 18 July 2012

How Much is Enough?




Recently in the Bangalore Times there was a small article with statistics on women and their shopping mania (nothing new!). According to this piece, the average woman buys 3,109 items over the years including  271 pairs of shoes (I may have crossed that number in just 36 years!), 185 dresses and 145 bags. Wow! Yet, and this is what amazes me, most women struggle to find something to wear for a night out. Hmmm... the obvious answer to this, though I would never claim to really ‘know what women want’, is that even if one may buy what they desire there will always be limitations to the number of items that can be owned that are currently in vogue and suitable for the occasion at hand - isn’t that right girls?





Then there is the aspect of money - which is never enough for the things you want to have in your wardrobe. The article even reveals statistics on how 14% women hide purchases from their partners and one in ten end up buying atleast one item of clothing a week during their lunch break to wear after work (I’ve done that) What there isn’t any statistics on is what women do with the stuff they buy - where do they hoard these exquisite items of fashion?
In the same article there was a quote “Many feel the pressure to keep up with ever-changing trends and this means they’re always buying something new” - hey what ‘pressure’ - I want to keep up with trends... being in vogue is something I personally enjoy. It makes me feel good and positive and confident. I’ve earned it! I deserve it!
Agreed that I want to do this with a little less strain on my pocket and more importantly I don’t want to collect stuff and find storage space for things that I can no longer use... What’s the solution for such a dilemma - one is to be able to rent luxury items when needed and the other to swap my stuff for other fashionable things... that would be great No? an infinite collection to choose from...


About Beluxed Fashion
Conceptualised by 3 batch-mates in 2011, Beluxed Fashion is an online luxury fashion rental service that aims to bring an extended wardrobe to its members through leased access to the world’s most iconic luxury fashion brands.
Beluxed believes that luxury is not about ownership and flaunting expensive labels but about refinement and appreciating perfection in design and quality. Therefore, our philosophy is inclusive luxury for the practical fashionista.
Coming soon to India, Beluxed Fashion services will be available on a pan India basis through online subscription.
To stay updated and enter exciting contests please join our community on facebook/beluxedfashion

Tuesday 3 July 2012

Trend Tuesday| Fall 2012 Couture {Part I}

The Fall 2012 Couture collections blew us away - pinks and blues were popular on the runway this time!

These darling gowns cost a pretty penny and not all of us can afford them but does that mean that we shouldn't get to enjoy wearing these masterpieces? Most certainly not! 
BELUXED is an online luxury rental service which will give you access to all the Diors, Versaces, and Giambattista Vallis your heart desires - that too at a fraction of the real cost AND you'll get to give it back once you're done wearing it and pick another piece you love! Could anything be better than that? We think not!

So stay tuned and get to ready to rent - BELUXED is going to be launching soon.

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About Beluxed Fashion
Conceptualised by 3 batch-mates in 2011, Beluxed Fashion is an online luxury fashion rental service that aims to bring an extended wardrobe to its members through leased access to the world’s most iconic luxury fashion brands.
Beluxed believes that luxury is not about ownership and flaunting expensive labels but about refinement and appreciating perfection in design and quality. Therefore, our philosophy is inclusive luxury for the practical fashionista.
Coming soon to India, Beluxed Fashion services will be available on a pan India basis through online subscription.
To stay updated and enter exciting contests please join our community on facebook/beluxedfashion

Sunday 1 July 2012

Blake Lively for Gucci


Blake Lively's new ad campaign for the Gucci fragrance Gucci Premier was recently unveiled and we LOVE it. Blake looks drop dead gorgeous as always and we think that this collaboration is a match made in heaven. 
And now that she is working with them, we suspect (and hope!) that we will be seeing a lot more of Gucci in Blake's wardrobe. Here are some pieces from Gucci's latest resort collection that we'd like to see Blake in:


Now for Blake, getting her hands on these stunning dresses would be a piece of cake but what about us mere mortals who can't shell $5000 out for a dress? Cue BELUXED.
Our idea is simple - fashion is about the experience, not the money. Fashion is about clothes that reflect your style, your mood, your taste - it isn't about the label, or the cost, or even ownership.
So what we do is we let BORROW the clothes - you pick what you like, borrow it, wear it, and return it. Simple, right?
Think about it - why spend thousands of rupees on clothes you are only going to wear once? Just rent the pieces you love, have a great time wearing them, and when you're done you get to return them and borrow the next thing you love. 

So the next time you see something on the Gucci runway that you'd kill for but can't afford or don't want to spend so much on - rent it. 
BELUXED is going to be launching soon so start picking out the pieces you want and get ready to rent!

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