Recently in the Bangalore Times there was a small article with statistics on women and their shopping mania (nothing new!). According to this piece, the average woman buys 3,109 items over the years including 271 pairs of shoes (I may have crossed that number in just 36 years!), 185 dresses and 145 bags. Wow! Yet, and this is what amazes me, most women struggle to find something to wear for a night out. Hmmm... the obvious answer to this, though I would never claim to really ‘know what women want’, is that even if one may buy what they desire there will always be limitations to the number of items that can be owned that are currently in vogue and suitable for the occasion at hand - isn’t that right girls?
Then there is the aspect of money - which is never enough for the things you want to have in your wardrobe. The article even reveals statistics on how 14% women hide purchases from their partners and one in ten end up buying atleast one item of clothing a week during their lunch break to wear after work (I’ve done that) What there isn’t any statistics on is what women do with the stuff they buy - where do they hoard these exquisite items of fashion?
In the same article there was a quote “Many feel the pressure to keep up with ever-changing trends and this means they’re always buying something new” - hey what ‘pressure’ - I want to keep up with trends... being in vogue is something I personally enjoy. It makes me feel good and positive and confident. I’ve earned it! I deserve it!
Agreed that I want to do this with a little less strain on my pocket and more importantly I don’t want to collect stuff and find storage space for things that I can no longer use... What’s the solution for such a dilemma - one is to be able to rent luxury items when needed and the other to swap my stuff for other fashionable things... that would be great No? an infinite collection to choose from...
About Beluxed Fashion
Conceptualised by 3 batch-mates in 2011, Beluxed Fashion is an online luxury fashion rental service that aims to bring an extended wardrobe to its members through leased access to the world’s most iconic luxury fashion brands.
Beluxed believes that luxury is not about ownership and flaunting expensive labels but about refinement and appreciating perfection in design and quality. Therefore, our philosophy is inclusive luxury for the practical fashionista.
Coming soon to India, Beluxed Fashion services will be available on a pan India basis through online subscription.
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