Saturday, 25 October 2014

How to price your item on swapzaar: We use a special store credit system.

Swapzaar uses a special store credits system and we have our own currency called "buttons".
Each button is equal to Rs. 100/-.

When you first join swapzaar you get 5 buttons for free. And later if you wish you can buy more buttons from us using our regular payment options (Debit cards, Credit cards, Online Banking etc).

The system is simple, when you sell you earn buttons and when you buy you can use these stored buttons to buy whatever you like on swapzaar.

We feel this is a great advantage, since it encourages people to save and en-cash their buttons only when they are eligible to do so.

Once you have 50 buttons, you can request an encashment, at which point we deduct 10% as platform fee and transfer the rest to you in DD/Cheque format or to a bank account of your choice.

The pricing of your items, isn't in rupee terms and you will have to price your listed item in buttons.
So let's say you expect Rs 1000/- for an item inclusive of shipping costs, you simply price it at 10 buttons.

Here is a simple infographic that explains everything very easily. It will help you become a confident seller on swapzaar and get the best deals.

Swapzaar infographic 2 how to price your item from veena srinath

We would love to hear your take on ewallets and store credits, do you like using them?
Or do you prefer using cards directly?

Monday, 20 October 2014

How to click pictures that sell : the essentials of successful listings on swapzaar

Pictures are very important if you want your pre-loved fashion listing to come across as genuine and worthy of the price you expect.

No one wants to see rumpled "rummage sale" pieces.
You have to make sure the item looks like someone would want to own and flaunt it, after all you loved it and wore it too- remember?
Pay a little attention to your pictures and descriptions, and you will become a successful seller on swapzaar.
Swapzaar, as you might know, is a self-regulating community, which means over time member feedback will affect your reputation and having a good reputation will be very important if you want to sell your items at great prices.

Here are some genuine tips from us on how to click pictures that sell.

Putting pictures on swapzaar infographic 3 from veena srinath

Hope you find this useful!
Do write in with your tips and tricks for better product photography, with or without models!

Thursday, 16 October 2014

swapzaar user profiling: what's your fashion persona and why you should be on swapzaar!

Hey as you all know we just launched, India's first dedicated online marketplace for
 **pre-owned** fashion.  So if you have fabulous gently used fashion items sitting unused in your wardrobe right now, register on swapzaar and list it there.

We will help you find fashion lovers who will pay a good price and really value your pre-loved stuff.
We already have brands like Coach, Aldo, Mango, Guess, Zara and CK being uploaded by our members!
We are looking for your support to spread the word!!

Meanwhile here is an infographic on different types of fashion personas who should be on swapzaar
 and why. See if you identify with some traits...

Hope you find it informative and interesting. Please share it with like-minded girls who have the "obese wardrobe" syndrome :-)

Swapzaar user profiling from veena srinath

Swapzaar is still young and we are trying to pivot and find our feet, do let us know your ideas and thoughts on who would love to be on swapzaar and why, and how we can reach those who most need us!